Pedal to Empower: PR Campaign Sample

This campaign focuses on revitalizing CycleBar Forest Acres following its reopening in August 2024 under new management. The primary goal is to rebuild membership, reestablish brand trust, and generate excitement within the local fitness community.

Over the course of three months, the campaign will leverage strategic social media advertising, engaging themed rides, and exclusive giveaways to attract new members and re-engage previous ones. By emphasizing CycleBar’s energetic and inclusive workout experience, this initiative aims to position the studio as the premier indoor cycling destination in Forest Acres.

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