Social Media Insights Lab Press Release

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This project highlights the University of South Carolina Social Media Insights Lab’s role in analyzing online conversations surrounding the South Carolina primary, particularly regarding candidates Nikki Haley and Donald Trump. The objective is to showcase the lab’s ability to track sentiment, monitor trends, and provide data-driven insights on political discourse using AI-powered software.

By leveraging Netbase Quid’s analytics, the lab has examined over 808,000 mentions since January 1, 2023, revealing key findings about public perception and online engagement. This press release effectively communicates the lab’s research capabilities, reinforcing the College of Information and Communications’ position as a leader in social media analytics and digital strategy.